Client
Scavolini Store Malta
Year
2022
Deliverables
- Website
- Launch campaign
Scavolini has been making kitchens for over 60 years and has today evolved into a global market leader in the production of kitchens, bathrooms, and living space wall systems.
When Scavolini Store Malta changed ownership in 2022, our studio was approached to refresh the brand’s positioning in the local market. Largely neglected in recent years, the brand still maintained a solid presence due to its strong global reputation, however, it only seemed to attract a single segment of the local market and was still referred to as solely a kitchen brand. The studio was tasked with addressing both of those shortfalls. Firstly, by aligning the local brand awareness with the contemporary values of the global brand; and secondly, to broaden the understanding of the Scavolini brand as being a comprehensive brand that supplies top quality kitchens, as well as bathrooms, wall systems, closets and multifunctional furniture modules.
Once the new website was finalized, the brand was relaunched through a social media competition, radio advertising, and a full bus wrap released onto the local streets.
