Client

General Dept

Year

2024

Deliverables

  • Photography

General Dept is a store specializing vintage clothing AND workwear, offering a carefully curated selection of vintage pieces and emphasizing sustainable fashion values.

General Dept targets enthusiasts of vintage and sustainable fashion, including individuals interested in military INSPIRED workwear. For General Dept, the studio was commissioned to create the lookbook of the first collection launched at the first pop up participation of the brand. Shot partly on film, the photography was a mix of studio and location work.