Client
Blitz Valletta
Year
2019
Deliverables
- Exhibition identity
- Publication design
- Social media assets
- Digital Marketing
The exhibition Face with Tears of Joy takes its title from the emoji that goes by that name, which was dignified with Word of The Year status by the Oxford University Press in 2015.
That is when a playful and inconclusive image defied the exactitude of the written word. The foundations of this conceptual flip can be traced back to the 90s, when computer culture turned from professional to amateur, as it inserted itself into all territories of human creation, becoming the first truly global stage for communication, storytelling, knowledge production, and distribution. The typographic element that defined the branding of this exhibition combined the ‘tears’ element of the emoji with the title of the exhibition, therefore creating a symbiosis of the word and its pictorial representation.
